About us.

Charles Rich Group has been operating in Mossel Bay for the past 8 years and has recently acquired new premises in Voorbaai that offers all golfers a professional service.

With more than 44 years of experience in golf, accredited and Certificated in USA Professional club fitter Charles Rich, now provides a service, with the help of technology, to analyse a golfer’s strength and technique in a studio and then advises them how to invest in appropriate equipment to achieve better results. Equipment is then custom fitted to each individual’s need in the fully equipped workshop on the premises. Most golfers buy their golf clubs of the rack in a retail golf store, pro shop and are dissatisfied with their achievements because the clubs are not suited to their unique style. Professionally custom fit golf clubs are proven to enable golfers of all abilities,  especially those with a handicap between 12 and 25, to be able to play the best of their ability. Visit Grasslands Peak Performance Centre today and achieve your golfing best!


Master Fit


Shaft Fitting
& Repair.

Putter Custom

Wedge Custom

Custom Built


Charles Rich is a qualified Custom Fitter and completed the Advanced Course with Ralph Maltby in America in January 2013. The objective is to ensure that all golfers have access to quality unbiased Custom Fitting to improve their overall experience  when playing the game.


Standard grips don’t fit all golfers. A golfer’s hand size is assessed and the selected grip is then built up for an accurate and comfortable fit for both the left and right hands.

In a word? Playing with the right grip size is HUGELY important. If the grip is too small and the golfer has to wrap his hands too far around the grip, the muscles of the forearm tighten up. When the forearm muscles get tighter, it becomes much more difficult to take the club away from the ball smoothly and then becomes more difficult to achieve a consistent swing tempo and swing rhythm.

If the grip is too large, this can impede a proper release of the wrist-cock angle on the downswing which also can prevent us from rotating the face back around to square on the downswing.

Play Video about Alice-swing

Shaft Fitting And Repair.

The shaft is the engine of the club. Our objective is to ensure that the shaft you use suits your swing speed which will allow you to square the club face more effectively through impact. Once your swing speed has been determined, fitting a shaft involves the following:

​All clubs are built to the manufacturer’s standard and will most of the time not be suited to your individual requirements. We shall determine your specifications and make suggestions on what route to follow.

Putter Custom Fitting.

Once again the standard putters made will probably not suit you. Your favourite putter can be properly fitted to your requirements.

The Factors we consider in fitting a putter are:

Wedge Custom Fitting.

One of the most undervalued facets of the set. We have a variety of wedges to suit each individual’s needs. The factors we consider in fitting a Wedge are:

Custom Built Clubs.

If you are looking for a set custom built
around your skill and requirements a
set will be built from scratch for you.

Custom Fitting your Clubs.

We will go through an analysis of the current clubs, your objectives and skill level. With the use of the Flight Scope we shall build a 6 iron and make alterations to the one club until you are satisfied with the end result, thereafter your complete set will be built around your specifications.

Factors we take into consideration are when
suggesting a specific type of club head design is:

Factors we take into consideration when building your set are:


That Can Change
Your Game.





Properly Fitted,


Hitting a few balls and putts before you go out and play is not practice, it is warming up. Sure, every ball you hit in your golfing life has some value to it; but the real improvement benefits come from well-planned, controlled, and diverse practice sessions with one or a few specific goals in mind.

Going to the driving range and blasting off 60 balls with only your driver from a range mat may be planned (albeit a poor one), but it probably will not provide the type of improvement to shoot lower scores.

Here is a good way to approach practicing:

1. First decide what you need to work on and correct it.

2. Pick 1,2 or 3 of your problem areas for each practice session and set your goals to show improvement.

3. Take your time between shots; go through the same routine as you do on the golf course.

4. Manage your time between the range and the practice green. The short game comprises anywhere from 55% to 65% of your entire score.

5. Putting practice and drills: Have a match with someone on the putting green to increase pressure and concentration.

Positive Attitude.

The power of the mind is amazing. A positive outlook on your game and the game of golf itself will not only help you play better but will make golf a more enjoyable game.

I look at a “positive attitude” as both a confidence builder and as means of maintaining or creating “momentum.” Just like we see on television when a football team or a basketball team or a professional golfer has everything going their way. What’s happening here is a confident, positive attitude which in turn makes something good happen during play, and more good things keep happening, which in turn creates “momentum.”

“My goal is to make you aware of how important it is to have properly fitted golf clubs.”


This is what the game is all about, being out on the golf course relaxing and enjoying the game. You must play the game to keep improving.

It mentally and mechanically tests your ability to hit every shot at which you only get one chance to do perfectly. Put yourself in a tournament or a tough friendly match and this is pressure. You can practice, practice, practice, but you do need to play and keep playing to see how often you can repeat your swing, be mentally tough and come through the hole after hole in differing situations.

Professional Swing Instructions.

Your playing partners, husbands, wives, or golfer friends are not golf professionals! Having someone tell you what they think you are doing wrong is only bad if you listen to them.

In a few instances, they may even be right but the bigger problems occur if and when they tell you how to correct your problem. A golf professional can watch you swing and will know how you worked into your problem, properly and fully identify it, demonstrate to you what it is, and finally, offer instructions and possibly some simple drills on how to correct it.

Properly Fitted,
Quality Equipment.

Of all the five P’s on how to improve your game, “properly fit golf clubs” can give you noticeable immediate improvement.

I would guess that at least 95% of all golfers would benefit in some way from a proper golf club fitting. It is amazing that many golfers overlook this area when buying new clubs or never get properly retrofitted to their present clubs.

Golf club fitting encompasses a much broader area regarding how a golfer plays the game than they might think. Fitting not only includes the proper specifications for your clubs, but also a determination of proper set make-up, proper fitting of your putter, and increased knowledge on how and why various golf clubs do what they do. When you decide to get a proper club fitting; you can make it a much better playing experience and you will enjoy the game more.

Twist Eco Car Wash.

Rich Accommodation.